iVIP have cut the price of their mid-range iPhone application, iVIP Blue, from £279.99 to just £9.99, the biggest cost reduction in iTunes history.

The iPhone application provides access to privileges and benefits across a range of luxury partners including a concierge, supercars, private members clubs, and private aviation.

iVIP Marketing Director Matthew Rowe said:

“We want to make the iVIP network more accessible to people who enjoy, or want to enjoy, a luxury lifestyle.

“iVIP Blue members who use the service regularly can potentially save themselves up to £5,000 per year through privileged rates with our luxury partners so we think the new price of £9.99 offers fantastic value.”

iVIP Black, the company’s  ‘Millionaire’s App’, remains at £599.99 iTunes’ most expensive app. The membership fee includes a private ‘Lifestyle Consultation’ with iVIP tailored to the specific user.

iVIP Blue can be seen here:

http://itunes.com/apps/ivipltd/ivipblue

iVIP Black can be seen here:

http://itunes.com/apps/ivipltd/ivipblack

iVIP Red is also available, which offers (for free) an insight into the benefits and privileges iVIP members are eligible for.

http://itunes.com/apps/ivipltd/ivipred