iVIP is an inochi ventures project, and is being improved and expanded all the time – new partners are constantly being added to the iVIP stable and city specific versions (iVIP London, iVIP New York, iVIP Paris, iVIP Shanghai and iVIP Sydney) are available or imminent.

you can see iVIP in the iTunes store by clicking here.

iVIP have cut the price of their mid-range iPhone application, iVIP Blue, from £279.99 to just £9.99, the biggest cost reduction in iTunes history.

The iPhone application provides access to privileges and benefits across a range of luxury partners including a concierge, supercars, private members clubs, and private aviation.

iVIP Marketing Director Matthew Rowe said:

“We want to make the iVIP network more accessible to people who enjoy, or want to enjoy, a luxury lifestyle.

“iVIP Blue members who use the service regularly can potentially save themselves up to £5,000 per year through privileged rates with our luxury partners so we think the new price of £9.99 offers fantastic value.”

iVIP Black, the company’s  ‘Millionaire’s App’, remains at £599.99 iTunes’ most expensive app. The membership fee includes a private ‘Lifestyle Consultation’ with iVIP tailored to the specific user.

iVIP Blue can be seen here:

http://itunes.com/apps/ivipltd/ivipblue

iVIP Black can be seen here:

http://itunes.com/apps/ivipltd/ivipblack

iVIP Red is also available, which offers (for free) an insight into the benefits and privileges iVIP members are eligible for.

http://itunes.com/apps/ivipltd/ivipred

The app, which entered the iTunes store less than a fortnight ago, is at £599.99 one of the most expensive. It provides access to an exclusive network of privileges and benefits across a range of luxury partners including private islands, a concierge, supercar club, private jets, theatres, members’ clubs, butlers, and much more. (There is an additional cost associated with using many of the benefits).
Users who download the app are required to complete a High Net Worth Individual certification, restricting use of the app to ‘Millionaires’.

The download price includes a private ‘Lifestyle Consultation’ where iVIP is sculpted to the individual user. Further development comes at additional cost including a bespoke limited edition all black iPhone.

Says iVIP Black marketing director Matthew Rowe:

“It is great to know that there are still people out there with money to spend at a time when we are in the grip of recession.”

“Even millionaires are looking to tighten their belts and are buying the app because they want to take advantage of our privilege rates with luxury partners.”

For those not yet in the millionaires bracket, there is also iVIP Blue, which gives access to the same partners and privileges but without the personalisation or consultation.

You can see iVIP Black in iTunes here:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321971059&mt=8

And Blue here:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=321969013&mt=8

iVIP’s website is at http://ivipworld.com

iVIP Black, the ‘Millionaires’ App’, is the iPhone’s first premium lifestyle app, an exclusive network of privileges and benefits across a range of luxury partners including a concierge, supercar club, theatres, private members’ clubs, butlers, and many more.

Users who download the app are required to complete a High Net Worth Individual certification, restricting use of the app to ‘Millionaires’.

The download price includes a private ‘Lifestyle Consultation’ where we assess what iVIP can do for you, how we can personalise it and your device, and how it can be adapted and adjusted to best suit your needs (further software development comes at additional cost).

See the app in iTunes here – or if you’re not quite (yet) a millionaire, check out iVIP Blue…

All the information you could want is there but just in case, you can visit the website at http://ivipworld.com.